About Us

Welcome to Upriver Fly Fishing, a locally owned fly shop based in the beautiful mountain town of Buena Vista, Colorado. We believe fly fishing is for everyone—from first-time anglers to seasoned veterans—and that having the right gear can transform your time on the water. That's why we're committed to offering only the top-trusted brands in the industry at competitive prices. Whether you're looking for premium flies, quality tying materials from Hareline Dubbin, or reliable equipment from brands we personally stand by, we stock products that we'd use ourselves on the Arkansas River and beyond.

As a small business rooted in a tight-knit mountain community, every purchase you make directly supports our shop and our passion for the sport. We take pride in being known as the "flyest" shop around, not just for our extensive selection of over 1,500 unique fly patterns, but for our dedication to serving anglers wherever they are. When you shop with us, you're not just getting great gear—you're joining a community that values craftsmanship, quality, and the simple joy of a day spent casting on the water.